Digital Signage Market Size Analysis Report By Type, By Component, By Technology (LCD, LED, Projection), By Application, By Location, By Content Category, By Size, By Region, And Segment Forecasts, 2020- 2027

Category: Information & Communication Technology (ICT)
Published On: 20 March, 2021
Pages: 159
Report Code: GR - 51596
Formats: PDF, Excel

KEY MARKET INSIGHTS

This report covers COVID-19 impact analysis on Digital Signage Market Size Analysis Report By Type, By Component, By Technology (LCD, LED, Projection), By Application, By Location, By Content Category, By Size, By Region, And Segment Forecasts, 2020- 2027

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GlobeResearch estimates that the global Digital Signage market size is anticipated to reach at USD 34.1 billion by 2027 with the CAGR of 7.5% during 2020 – 2027.

Market Insights 

A dynamic type of currencies, such as forex cards, and creativity in goods such as home surveillance systems are some of the anticipated products to raise demand. In addition, the market for specialized products requiring digital monitoring and instruction is on the rise, which allows for more control from remote locations is increasing. This is one of the main catalysts predicted to expand the demand.

Companies have sought ways to integrate biometric technologies into new digital signage, such as route following and gaze tracking. Tracking technology lets marketers identify commodity areas which are too saturated with customers. As such, growth in its usage would so far over the next eight years is projected to lead to increased demand.

By using several large display screens in the venue, it caters to a wide audience with a clearly understood target. For digitized displays, a medium that offers more effects on consumers, gesture and visuals is used, rather than voice and text, information is offered.

As more and more people become aware of the difficulties of conventional advertising such as print media, this is creating more demand for digit-based advertising. Further, the creative endeavors of product design, testing, and marketing have enhanced the presentation of the product’s characteristics. To this extent, all these conditions are projected to support growth in the industry.

The development in LCD, LED, OLED, and UHD displays is further improving the market. Increasing the standard of advertising has served to enhance the target demographic. The implementation of such cutting-edge display technology by digital print companies is expected to create an uptick in the industry.

Despite factors such as software and hardware compatibility, the digital signage industry would only be able to expand slowly. Complex taxes and administrative mechanisms such as licenses are also anticipated to hinder the development of digital signage and displays.

Regional Stance

North America and Europe, combined, are expected to control the world economy over the next few years due to increasing industry demand and committed supply providers. notably, the United Kingdom, Germany, and the United States are expected to see growth mainly due to the quality projects that the manufacturing sector is working on, with the governments to develop, and incorporate a digital signage infrastructure to sustain the flow of information.

More and more people are becoming aware of the benefits of digital signage in Asia, with the expected result that the region will take the lead in world demand. India and China are anticipated to see rapid growth in retail outlets, corporate offices, hospitals, and hotels, as well as emerging markets like Vietnam and Indonesia. An developing countries’ increases in disposable income has raised the mall and multiplex-based store customers in Asia Pacific. They are therefore maximizing the ability to sell their products with massive show advertisements. The surge in shopping malls and multiplexes is estimated to go on for a while but longer period of time.

Market Segmentation

 ATTRIBUTE

  DETAILS

Study Period

  2016 – 2027

Base Year

  2019

Forecast Period

  2020 – 2027

Historical Period

  2016 – 2018

Unit

  Value (US$)

Segmentation

Market by Type -

  • Video Walls
  • Video Screen
  • Transparent LED Screen
  • Digital Poster
  • Kiosks
  • Others
 

Market by Application-

  • Retail
  • Hospitality
  • Entertainment
  • Stadiums & Playgrounds
  • Corporate
  • Banking
  • Healthcare
  • Education
  • Others

 

Key Players and Strategies

 ATTRIBUTE

  DETAILS

Key Players

  • Omnivex Corporation
  • NEC Display Solutions, Ltd.
  • LG Electronics
  • Winmate Communication, Inc.
  • Microsoft Corporation
  • KeyWest Technology, Inc.
  • ADFlow Networks
  • Others

FAQs

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Table Of Contents

Market Segmentation

 ATTRIBUTE

  DETAILS

Study Period

  2016 – 2027

Base Year

  2019

Forecast Period

  2020 – 2027

Historical Period

  2016 – 2018

Unit

  Value (US$)

Segmentation

Market by Type -

  • Video Walls
  • Video Screen
  • Transparent LED Screen
  • Digital Poster
  • Kiosks
  • Others
 

Market by Application-

  • Retail
  • Hospitality
  • Entertainment
  • Stadiums & Playgrounds
  • Corporate
  • Banking
  • Healthcare
  • Education
  • Others

 

Key Players and Strategies

 ATTRIBUTE

  DETAILS

Key Players

  • Omnivex Corporation
  • NEC Display Solutions, Ltd.
  • LG Electronics
  • Winmate Communication, Inc.
  • Microsoft Corporation
  • KeyWest Technology, Inc.
  • ADFlow Networks
  • Others

FAQs

Methodology

Research Methodology

Globe Research employs comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecast possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation that looks market from three different perspectives. Critical elements of methodology employed for all our studies include:

Preliminary data mining

Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.

Technical issues and trends are obtained from surveys, technical symposia and trade journals. Technical data is also gathered from intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.

Statistical model

Our market estimates and forecasts are derived through simulation models. A unique model is created customized for each study. Gathered information for market dynamics, technology landscape, application development and pricing trends is fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, and industry experience and domain expertise.

Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of technology landscape, regulatory frameworks, economic outlook and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:

    • Market drivers and restrains, along with their current and expected impact
    • Raw material scenario and supply v/s price trends
    • Regulatory scenario and expected developments
    • Current capacity and expected capacity additions up to 2027

We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.

Primary validation

This is the final step in estimating and forecasting for our reports. Exhaustive primary interviews are conducted, on face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation, but also provide critical insights into the market, current business scenario and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:

    • Market leading companies
    • Raw material suppliers
    • Product distributors
    • Buyers

The key objectives of primary research are as follows:

    • To validate our data in terms of accuracy and acceptability
    • To gain an insight in to the current market and future expectations

Data Collection Matrix

Perspective

Primary research

Secondary research

Supply side

  • Manufacturers
  • Technology distributors and wholesalers
  • Company reports and publications
  • Government publications
  • Independent investigations
  • Economic and demographic data

Demand side

  • End-user surveys
  • Consumer surveys
  • Mystery shopping
  • Case studies
  • Reference customers


Industry Analysis Matrix

Qualitative analysis

Quantitative analysis

  • Industry landscape and trends
  • Market dynamics and key issues
  • Technology landscape
  • Market opportunities
  • Porter’s analysis and PESTEL analysis
  • Competitive landscape and component benchmarking
  • Policy and regulatory scenario
  • Market revenue estimates and forecast up to 2027
  • Market revenue estimates and forecasts up to 2027, by technology
  • Market revenue estimates and forecasts up to 2027, by application
  • Market revenue estimates and forecasts up to 2027, by type
  • Market revenue estimates and forecasts up to 2027, by component
  • Regional market revenue forecasts, by technology
  • Regional market revenue forecasts, by application
  • Regional market revenue forecasts, by type
  • Regional market revenue forecasts, by component

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